Reinold Geiger
Austrian born Reinold Geiger is recognized in the international business community for taking over L’Occitane in 1994 and making the company a global success in more than 90 countries.

At the time, the French cosmetics company founded in 1976 by Olivier Baussan was facing financial problems and was on the verge of bankruptcy.

Reinold Geiger holds a degree in engineering from the Swiss Federal Institute of Technology Zurich and a master’s degree in business administration from INSEAD, one of the world’s leading business schools. He currently lives in Switzerland, but maintains a second home in Trancoso (State of Bahia, Brazil), where he can often be found.

Committed to contributing with the social, cultural and economic development of this Brazilian region, Reinold Geiger has invested personal resources to build the L’Occitane Theater, opened in 2014. Designed by the architect François Valentiny, this splendid architectural complex is placed on the cliffs of Trancoso, surrounded with the Atlantic rainforest. It is open to multiple activities that not only offer opportunities to the local inhabitants, but also attract public from all over Brazil and the world to this site, which is famous for its natural beauties.

François Valentiny
François Valentiny was born in Luxembourg and has developed a solid international career conceiving award-winning projects around the globe.

Either individually or through his office, he has put his signature on true artworks of architecture. Also much sought-after in Asia, Mr. Valentiny currently runs studios in Europe and China. He is faculty at the DeTao Masters Academy and at the Shanghai Visual Arts Institute since 2011. In 2016 he was named one of 100 Architects of the Year by The Korean Institute of Architects.

The legacy of this renowned architect remains preserved in his home country, at the Valentiny Foundation, where his drawings, sketches, sculptures and models – all considered to be of public interest – remain on exhibition and available for research and study.

As an admirer of Oscar Niemeyer, François Valentiny feels a special affection towards Brazil, particularly to Trancoso, in Bahia, the village that inspired one of his most audacious creations – the L’Occitane Theater. Inaugurated in 2014, this unique project is surprising to visitors of all nationalities. The architectural complex is a true open-air sculpture in perfect harmony with the privileged environment of Trancoso. It is fascinating both for its beauty and for its functionality.


Equipe Gestora

Letícia Maciel
Administrativo e Financeiro